Taylor Swift's Film Pre-Sales Rank Third for hollywood in China's Post-Covid Era

[{"selector":"#anim-41970747-5792-483e-8c73-c79387136303 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e7b2dafa-5323-43f0-b8b2-3c7148c5d72d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Taylor Swift's tour film, "The Eras Tour Film", is set to debut in China on December 31 after its historic run in other markets. Pic via Social Media

[{"selector":"#anim-14dc0dfd-49c6-4bc1-a46a-856f7c4d380c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-060ee8df-4e19-4940-91da-e345ca4ce584","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The first day of pre-sales on Saturday grossed a strong $1.6 million for the December 31 to January 1 two-day period, as per official tracked data. Pic via Social Media

[{"selector":"#anim-4af88645-ddad-4435-9203-67612045f4b7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9ea2b18c-d1dd-427b-9100-ac576eb6ccee","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The tour film's opening is going to be driven by the fan-following of Taylor Swift and could break a few records for Hollywood releases in China. Pic via Social Media

[{"selector":"#anim-66083cc4-157e-4533-9137-5561d6bb9a42 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-80669f5d-6d9c-4cb5-ac86-b8a89b1379a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Pre-sale marks the third biggest pre-sales kick-off for Hollywood post-Covid in China; Fast X ($1.6M) and F9 ($2.1M), but behind Avatar 2 ($8.5M). Pic via Social Media

[{"selector":"#anim-ad7136d2-4107-471e-82b5-1ad7182dfa26 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0ae1dd27-c66f-4129-ae7c-e7f3443ddacc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The film is set to clash with Chinese romance drama 'Shining For One Thing' which has already grossed over $40 million in pre-sale. Pic via Social Media Learn more